Ideal platforms

by Sascha F. Wenzler, Vice President Formnext — 9 February 2021

We’ve arrived in 2021, and hopes are high – indeed, much higher than they were at the beginning of last year. While large parts of the world are still struggling to contain the coronavirus, humanity has also begun fighting back with newly developed vaccines. These medicines will make it possible to get this pandemic back under control.

As the global vaccination effort starts rolling and taking effect, however, we’ll need to be patient for several more months. If all goes well, everyone will be more optimistic about interacting with one another freely in the second half of the year. The same can’t be said of the economic recovery, unfortunately. It will certainly take longer for us to get back to the level of activity we had achieved prior to the pandemic. Some industries will have to adjust to permanent changes in their fields of business, while others will benefit from the upheaval.

The trade fair sector is one that is still struggling mightily with the ramifications of the pandemic. At the same time, trade fairs are sure to make a comeback because they offer ideal platforms where professionals can gather in person to share their ideas. They just need to be enhanced with digital tools in the right areas.