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In Japan, lifestyle culture such as traditions and crafts based on a unique aesthetic sense handed down from generation to generation are deeply embedded in modern life. Today's Japan is a country where diverse lifestyles coexist, where traditional culture and techniques are cherished, while industries such as technology, fashion, design, and pop culture are developed. Japan Style is a project to introduce to the world everyday designs that fuse these uniquely Japanese lifestyles and conscious manufacturing, along with their lifestyles. Japan Style, which began at Ambiente in 2009, has steadily increased its number of customers and orders, and has gained recognition from buyers visiting from around the world with each successive exhibition. Since 2012, Japan Style has expanded its activities to Tokyo's Interior Lifestyle, expanding its global reach.
