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Challenges and opportunities for product designers in 3D Printing

20.11.2025

Additive manufacturing is transforming the landscape of product design — from early prototyping and small-series production to fully customized mass products. This talk explores how design processes evolve with 3D printing, the potential of computer-aided optimization (CAO), and how designers can harness the technology for individualized solutions. Real-world examples will illustrate key challenges such as scalability, design-for-manufacturing, and the growing role of AI in the creative process. This presentation is aimed at designers, developers, and decision-makers who want to integrate 3D printing as a core element of modern product development.

Speaker: Tobias Hehenwarter, Design Engineer, ID DESIGN Produktentwicklung GmbH & Co. KG