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Panel: Business Case. The Journey from AM Fascination to Profitability

20.11.2025

Additive Manufacturing continues to capture the imagination of engineers and the public alike. Nonetheless, the demand for viable business models and demonstrable profitability is growing. Can AM reshape industries by enabling innovative approaches and transforming existing operations – and if so, what is required to achieve this? In this session, seasoned professionals from diverse sectors share their AM journeys, highlighting the real-world business cases driving adoption. From strategic partnerships to practical solutions, panelists will explore how collaboration, innovation, and value creation intersect to make AM a viable and scalable business tool. Expect actionable insights into how companies are leveraging AM to unlock new opportunities and achieve measurable success.

Speakers:
Thomas Müller, Production Engineer – Digital & Innovation, EnBW Energie Baden-Württemberg AG
Massimiliano Cecconi, Senior Engineering & Technology Director, Baker Hughes
Thomas Pang, CEO, Additive Japan
Lars Waumans, Head of R&D, Signify